Part 8, in Selling Pleasure: the incredible success story
of Provence rosé, with visits to some key producers
Minuty is an impressive
operation. Run by two brothers, Jean-Etienne and François Matton
(who we visited with, pictured below), it
has been in the same family since 1930. They also have a vineyard in
Vidaubon, about 45 minutes away, with its 45 hectares complementing
the 80 hectares of vines at Minuty. The breakdown here is 80% rosé
with 10% each of white and red. They find it difficult to sell the
white and red on foreign markets.
Everything is hand
harvested in order to preserve quality 'We don't want oxidation in
our juice and we don't want to take colour,' says François. 'When
you machine harvest you have juice coming out so you have juice and
skin contact, and contact between the juice and oxygen.' This
hand-harvesting is labour intensive, and he says he has had 80
Spanish people working for him for 15 days during the harvest.
As well as the 500 000
bottles of estate wine, Minuty also buys in grapes, with a total
production of 5 million bottles. An Italian designer made their
distinctive bottle shape, which they have exclusivity over.
'When I began 20 years
ago,' says François, 'the English weren't interested in rosé at all.
They didn't care. What has happened now is incredible for rosé, but
it was hard and took a long time.' He adds, 'In the UK people didn't
realize we could make elegant, good quality rosé.'
In particular, Majestic
Wine have been a good customer. In the first summer he worked with
them they ordered 30 000 bottles. In 2014 they asked for 100 000 but
only got 75 000. In 2015 they have ordered 150 000, and would have
liked 200 000.
'I feel very confident
about sales of rosé all around the world,' François says. 'We keep
the quality and keep the normal price.' The increasing demand means
there is no need to discount or soften the price.
Blanc d'Or de Minuty
2013 Vin de Pays du Var, France
Rolle, Sauvignon and Viognier. Vry fresh, lively, bright and
clear with pure citrus flavours and a bit of grapefruit. 89/100
Chateau Minuty Rose et
Or 2013 Cotes de Provence, France
95% Grenache, 5% Syrah. Very pale pink. Bright, pure and elegant
with peach and a hint of cream. Very pure and crisp with nice focus
and purity. Delicate. 90/100
Minuty Prestige 2013
Cotes de Provence, France
A hint of orange, with some texture. Dry and pure with stylish
fruit and a hint of cream. Subtle white peach and pear with
crispness and purity. 89/100
M de Minuty 2013 Cotes
Pale pink in colour with a hint of orange. Very fruity and
direct with pears and cherries, as well as a hint of strawberry.
Clean and focused. 88/100
Rouge et Or 2012 Cotes
de Provence, France
Very spicy and bright with black cherry, herb, mint and pepper
on the nose, together with some roast meat. Structured palate is
spicy with nice black fruits, and some tangy cola notes on the
finish. Savoury and spicy with nice grip and personality. 90/100
Maîtres Vignerons de la Côtes de Provence Vidaubannaise
Maîtres Vignerons de la Presqu'île de Saint Tropez