Wine marketing: don’t mistake choice for preference
A frequent error made by marketeers is mistaking choice for preference. What do I mean by this? As a consumer,
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Business of wine
Champagne ‘X’ and the complexity of pricing Champagne
So here’s a story about a famous Champagne house and the pricing of their NV blend. I’m not naming them
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Paying more for quality, and the crisis of affordability in wine
It costs money to make wine. Quite a bit of it, if it’s done well. The chief problem is this:
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Let’s look at the coffee market, and see what this can tell us about wine
People in wine talking about ‘the wine industry’ often get themselves in a stew. As I’ve said before often, and
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Two truths of wine marketing not widely acknowledged
I recent read an excellent post telling winery owners what they could do more effectively in selling their wine. It
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The ‘Joan is awful’ effect, and why people working in wine shouldn’t fall for it
‘Joan Is Awful’ is the first episode of the sixth series of Black Mirror, written by Charlie Brooker. It aired
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The disappearing middle
We see lots of cheap wine, lots of expensive wine, but what’s happened to all those mid-priced wines? One of
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Alternative packaging for wine: a new report based on research commissioned by UK retailer The Wine Society
It’s great to see UK retailer The Wine Society get serious about its carbon footprint and recyclability. They have commissioned
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Do green credentials sell wine?
Everyone wants to farm better. But sometimes farming better costs more. So does the added investment pay off? Do green
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