Wine marketing: don’t mistake choice for preference
A frequent error made by marketeers is mistaking choice for preference. What do I mean by this? As a consumer,
Read moreA frequent error made by marketeers is mistaking choice for preference. What do I mean by this? As a consumer,
Read moreAs part of the Porto Protocol Living Vineyards tour 2025, I visited Staffelter Hof, a winery looking to produce a
Read moreHere I’m writing up all the Portuguese wines tried at the amphora wine day at Rocim, November 2025. Arvad, Algarve,
Read moreEach year Herdade do Rocim host an amphora wine day, bringing together wineries from around the world who make wine
Read moreI remember the first time I tried Pinot Noir from Central Otago. It was at a tasting in London back
Read moreWebsite: https://www.lukelambertwines.com.au/ Luke makes wine from the northern part of the Yarra where the soils are granite with granitic sand.
Read moreWebsite: https://timomayer.com.au/ Timo Meyer originally came from Germany, but for a long time now he’s been making some of the
Read moreWebsite: https://macforbes.com/ Mac Forbes made his name as winemaker with the late John Middleton at Mount Mary in the Yarra
Read moreEach year Noble Rot Lambs Conduit Street celebrate Beaujolais Nouveau day in style, inviting a guest chef or restaurant to
Read moreThird stop was another new producer for me: Australian James Opie has a hospitality background and loves music, and makes
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